Brand Hamlet
Service 03 / 06

Listings and catalog

A listing is not a piece of marketing copy. It is a database record that decides whether Amazon shows your product at all. We treat the catalog as an asset to be maintained — written for shoppers, structured for the search engine, and checked line by line.

Request an account review → All services
What is included

Everything on this list is work we perform, not a menu of upsells.

  • Keyword research and mapping. Terms mapped to the field they belong in — title, bullets, description, backend search terms and structured attributes — with no wasteful duplication across fields.
  • Listing copy. Titles inside category byte limits, five benefit-led bullets, and description or A+ copy written for a shopper who is comparing four tabs at once.
  • Backend search terms and attributes. Search terms, subject matter, intended use, target audience and every other structured field that feeds retrieval and filtering.
  • Category, browse node and attribute fixes. Getting products into the right node so they can rank, filter and win the badges available to that category.
  • Variation families. Parent and child relationships built or rebuilt on the right variation theme, so reviews and traffic consolidate instead of scattering.
  • New product setup. New ASIN creation from scratch, including GTIN and brand attribution, dimensions, hazmat and compliance fields.
  • Flat files and bulk edits. Category listing reports and partial-update flat files for catalog-wide changes, with a saved copy of every file we upload.
  • Suppressed, stranded and inactive SKUs. The recurring cleanup that quietly restores sales: missing attributes, image failures, pricing errors, fulfilment mismatches.
  • Duplicate and hijacked listings. Merging duplicates, correcting contribution errors and reporting listing hijacks through the correct channel.
  • International listings. Localisation rather than machine translation, plus the per-marketplace compliance fields each locale requires.
  • Structured testing. Where the account qualifies, Manage Your Experiments for titles, images and A+, with results read at statistical honesty rather than the first favourable day.
Parent ASIN with child variations and a listing health checklist
Fig. 03 — a variation family and the checks we run against every child ASIN. Findings become a dated task list.
What you receive

Deliverables and cadence, written into the service agreement.

  • A full catalog audit with a prioritised fix list
  • Rewritten listings, delivered as a document you keep
  • A master keyword file per product family
  • A weekly listing-health check with issues cleared
  • Copies of every flat file uploaded on your behalf
Access we need

The permissions this work needs, granted under your own account.

  • Inventory permissions. Manage Inventory, Add a Product and Upload files and documents, so listings can be created and corrected.
  • Brand Registry association. Required for brand-level edits, A+ linkage and listing protection.
  • Reports permission. For category listing reports and inventory reports.
Related work
04Creative & brandImages, video, A+ content, Brand Store and the brand protection work behind them.→02AdvertisingSponsored Products, Brands, Display and DSP, managed against margin rather than a vanity metric.→06Operations & complianceInventory, shipments, returns, reimbursements, account health and policy compliance.→
Next step

Send us your account and we will tell you what we would change first.

We review the catalog, the advertising and the account health, then come back with a written list of what is costing you money and what we would do about it. No charge, no obligation to work with us.

Request an account review → utsav@brandhamlet.com
What we will need
  • The marketplaces you sell in today
  • Read-only access, or exported reports if you prefer
  • Your landed cost per unit, so margin numbers are real
  • Whichever problem is bothering you most right now